I was looking around at some of the presidential candidates’ websites. And I must say, although not 100% percent optimized for search, they are doing a pretty good job. I remember when it used to be ‘Where’s Waldo’ on the internet trying to find information about a specific candidate.
They seem to have a few issues that they’re need to overcome. I found this article at searchenginewatch and decided to post some of the issues here.

1. Duplicate, non-descriptive and overly long title tags. The title tag is widely regarded as the most important aspect of a page to ranking, but it seems most campaigns view it as a throwaway job. Rudy Giuliani, despite keeping issue sections to simple and search-friendly terms, made every single Issues page’s header the generic “Rudy Giuliani : Issues.”

   Likewise, “Hillary Clinton.com : Issues : Strengthening Our Democracy” gives readers and engines alike no idea what content will actually be discovered on the page and is therefore a fairly worthless title tag.

2. Lack of, or poor use of, header tags. This is the most egregious and widespread issue. Frequently, H1 and H2 tags aren’t used and, when they are, it’s often on the same terms on every page. John Edwards’ campaign takes this a step further by placing an H1 tag around its logo, a practice that is helpful (according to some circles) to the visually impaired by making the alt text more prominent in site readers as the page’s main topic. However, the fact that this H1 tag is the same on every page renders even this extra step meaningless in practice.
3. Splash pages, JavaScript navigation and other search stoppers. All campaigns have gone with java script navigation, often with no straight HTML links to the pages underneath. Fred Thompson’s campaign has gone as far as to place his issues content completely behind JavaScript expanders. Splash pages asking for donations when one first arrives can destroy a site by diffusing its front page’s influence, especially when the site vacillates between using them and not using them.
4. And, of course, nary a sitemap to be found. While this could be mitigated with XML sitemaps, what’s the likelihood that these sites blew off so many other aspects of site ownership and management – except for this particularly tedious exercise?