Matt Lerche

So it’s been awhile since I’ve posted. I find it hard to blog about subjects that have been beaten to death within the Online Marketing space. I mean it! Just start searching for ‘SEO’, ‘Online Marketing’, and everything that is mildly associated with online marketing in blog format.
There are so many blogs now, it amazes [...]

From DMNews
Changes are in store for newly merged Google and DoubleClick, following the March 11 approval of the merger.
Google has announced that it will lay off 25% of DoubleClick’s 1,200 US-based employees. In addition, the online giant has announced that it will split DoubleClick Performics into two separately run business units, one covering affiliate marketing, [...]

A friend was asking for some advice about a certain situation involving a Flash site and creating a low bandwidth website.
What is Section 508?
The legislation referred to as “Section 508″ is actually an amendment to the Workforce Rehabilitation Act of 1973. The amendment was signed into law by President Clinton on August 7, 1998. Section [...]

If you’ve performed reputation management, you know The Rip Of Report.
Removing negative press is huge and Rip Off Report is always ranking negatively for company names. You’ve seen it before but might not have paid attention to it. You do a search for a specific company name and on the first page are results [...]

I’m always on the lookout for cool tools to add to my bookmarks. You never know when something will come in handy. Below are some nice little tools I like.

SEO Digger - You search by URL, which returns a list of keywords your site ranks for along with Word Tracker searches and Overture searches and [...]

Ran across an interesting article at Cnet. Here is the article below. I remember messing with the SDK also but it was very limited in what was being picked up. This should open up all kinds of doors for Flash design and integrating optimization efforts as well.
Google reads Flash text, so optimize it
With the recent [...]

I was looking around at some of the presidential candidates’ websites. And I must say, although not 100% percent optimized for search, they are doing a pretty good job. I remember when it used to be ‘Where’s Waldo’ on the internet trying to find information about a specific candidate.
They seem to have a few issues [...]

Wow, could you imagine that? Have you ever stopped and thought of what might happen to internet marketing if Google were to shut down?
I know that everyone from large search agencies to small mom and pop shops always put huge emphasis and money on Google rankings without stopping to think about the other search engines [...]

GoArmy.com has launched a new design today. Overall the site looks awesome and almost makes me want to join..haha
I wanted to share some areas of improvement as far as an optimization stand point. Why you ask? Well, when a major redesign is executed, optimization is thrown out of the window because the marketing department and [...]

Rest is important for productivity.
Trying to work straight without recovering your energies leads to a wandering attention, procrastination and, in extreme cases, death. But when does “recovering your energies” just become an excuse to waste time? How do you draw the line between constructive rest and laziness?
I don’t believe this [...]